Changing the Perception of Business Values in the Perspective of Environmental Sustainability

This study provides an overview of practical approaches to sustainability and its communication the public in business sector. The research presented this article is focused on perceived micro small enterprises Slovakia through models used by these using a qualitative approach. aim provide general view topic prepare basis for sustainable model composed values society businesses Slovakia. consists two phases—research field environment personal interviews with entrepreneurs (examination parameters: locality, waste management, ecological components, minimization waste) consumers’ within perception environmental problems. Businesses perceive seriousness necessity solving problem. Entrepreneurs from segments high importance elements sustainability. They mentioned as most important element, highest value scale (5) was marked up 85% respondents. From customer survey, it possible assess that almost 86% respondents case feel global problems are affecting them personally at same time more than 62% believe they can influence offerings companies their purchases support environment.